What is the difference for a journalist between writing articles that users pay $X for each view and articles that earn $Y in advertising for each click? Both

What is the difference for a journalist between writing articles that users pay $X for each view and articles that earn $Y in advertising for each click? Both ends up creating incentives for click-bait. Get users to read (aka pay) for as many articles as possible without any regard to any meat in those articles. Short term thinking will always win in companies run by hired guns.