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How will this impact googles ad business? I thought Google was targeting using email content... Also this will impact their ability to use AI for things like s

How will this impact googles ad business? I thought Google was targeting using email content... Also this will impact their ability to use AI for things like spam filtering and smart labeling "You upload a user’s S/MIME certificate and wrapped private key using the Gmail API, with the service account private key file. For each user" If this is end to end encryption why are you uploading a private key to Google? Am I confused?

progbits 4y ago
No, content is not used. > When you open Gmail, you'll see ads that were selected to show you the most useful and relevant ads. The process of selecting and showing personalized ads in Gmail is fully automated. These ads are shown to you based on your online activity while you're signed into Google. We will not scan or read your Gmail messages to show you ads. https://support.google.com/mail/answer/6603?hl=en https://support.google.com/mail/answer/6603?hl=en
da-bacon 4y ago
Google stopped using email for ad targeting https://www.theverge.com/2017/6/23/15862492/google-gmail-advertising-targeting-privacy-cloud-business https://www.theverge.com/2017/6/23/15862492/google-gmail-adv...
- cphoover 4y ago
  Interesting how will Gmail handle spam classification with e2e encryption?
  - goguy 4y ago
    Based on their performance recently, badly.
  - devrand 4y ago
    AFAICT this feature is mostly for internal (to your domain) emails as you need to supply your own identity provider for key management. I don’t believe a random external sender will be able to send an E2E encrypted email. Or at least not in a way that would be readable by the recipient.
    - cphoover 4y ago
      I'm surprised they are implementing this as it will reduce the ability to do Google Inbox-esque classification of emails for things outside of spam like smart labeling of emails or highlighting important emails, emails prompting an urgent response. It just significantly reduces the amount of NLP processing they can do.
      - devrand 4y ago
        The organizations that need this for compliance reasons likely don't care about that. This is likely going to be a very niche feature (in the grand scale of all Gmail users) that really only exists so that it can be sold to large enterprises.

progbits 4y ago

No, content is not used. > When you open Gmail, you'll see ads that were selected to show you the most useful and relevant ads. The process of selecting and showing personalized ads in Gmail is fully automated. These ads are shown to you based on your online activity while you're signed into Google. We will not scan or read your Gmail messages to show you ads. https://support.google.com/mail/answer/6603?hl=en https://support.google.com/mail/answer/6603?hl=en

da-bacon 4y ago

Google stopped using email for ad targeting https://www.theverge.com/2017/6/23/15862492/google-gmail-advertising-targeting-privacy-cloud-business https://www.theverge.com/2017/6/23/15862492/google-gmail-adv...

cphoover 4y ago
Interesting how will Gmail handle spam classification with e2e encryption?
- goguy 4y ago
  Based on their performance recently, badly.
- devrand 4y ago
  AFAICT this feature is mostly for internal (to your domain) emails as you need to supply your own identity provider for key management. I don’t believe a random external sender will be able to send an E2E encrypted email. Or at least not in a way that would be readable by the recipient.
  - cphoover 4y ago
    I'm surprised they are implementing this as it will reduce the ability to do Google Inbox-esque classification of emails for things outside of spam like smart labeling of emails or highlighting important emails, emails prompting an urgent response. It just significantly reduces the amount of NLP processing they can do.
    - devrand 4y ago
      The organizations that need this for compliance reasons likely don't care about that. This is likely going to be a very niche feature (in the grand scale of all Gmail users) that really only exists so that it can be sold to large enterprises.