ok, step one skip the great idea thing. the reality is that the internet is a large enough for competitors in any market. step 2 is build something you know

ok, step one skip the great idea thing. the reality is that the internet is a large enough for competitors in any market. step 2 is build something you know well, it will make it easier to copy and you might find a few things to innovate on later. i have tried the big bold approach and i end up having to scale back my plans, its so depressing. Looking back i would rather be dealing with problems as i grow. step 3 repeat eventually you will find a team of people that are doing things that are interesting. step 4 end loop, profit, retire