6 ms·

Atari's branding is so epic and timeless, it'd be a shame to abandon it in the dustbin of the past. Glad they're doing something with it.

flohofwoe 4y ago
TBH, a dignified retirement would have been much better than a bunch of shady business clowns desparately slapping the Atari logo on everything they can get their hands on (and of course they also dabbled in crypto and NTFs: https://www.atarichain.com/ https://www.atarichain.com/, https://atari.com/blogs/newsroom/atari%C2%AE-reveals-50-years-of-atari-nft-collaboration-with-artist-butcher-billy https://atari.com/blogs/newsroom/atari%C2%AE-reveals-50-year...). Thanks, but no thanks. PS: this Atari Hotels stuff has been around for years. Did they actually start building one, or is it still just a 'vision' to milk investors?
- _cenw 4y ago
  Reading Token Whitepapers is always a ride, but this one, oh dear... > Atari is going to cover this opportunity, as our first use case is a crypto-casino, offering players the possibility to gamble with crypto-currencies. Didn't even try to hide it. > Our industry has become more and more decentralized. A game development project might have its animation created in one place, game environments in another one, music in Canada, core development in Montréal or Los Angeles, and testing in India. Montréal, in opposition to Canada. > One of the best examples that comes to my mind is the 2012 experiment by the One Laptop Per Child (OPLC) organization. OLPC workers dropped off closed boxes containing tablets to illiterate children in Ethiopian villages, leaving no instructions. I can't believe these savages managed to turn a tablet on! Yuck. > The value proposition of the Atari Token is to be the crypto-currency of reference for these blockchain-based platforms, otherwise known as “smart platforms”. Essentially, they could've taken a pitch for any other ERC-20 token and stripped out their unique selling point. They don't even sell it on "brand recognition". It's just "wow look at all that economic freedom and theoretical (unnamed) uses of smart contracts". The hot mess: https://atarichain.com/documents/atari-white-paper.pdf https://atarichain.com/documents/atari-white-paper.pdf
- javajosh 4y ago
  Atari steaks! Atari Ice Water! Atari University! (Actually that one sounds pretty cool. A retro gaming programming school would probably do pretty well these days.)

flohofwoe 4y ago

TBH, a dignified retirement would have been much better than a bunch of shady business clowns desparately slapping the Atari logo on everything they can get their hands on (and of course they also dabbled in crypto and NTFs: https://www.atarichain.com/ https://www.atarichain.com/, https://atari.com/blogs/newsroom/atari%C2%AE-reveals-50-years-of-atari-nft-collaboration-with-artist-butcher-billy https://atari.com/blogs/newsroom/atari%C2%AE-reveals-50-year...). Thanks, but no thanks. PS: this Atari Hotels stuff has been around for years. Did they actually start building one, or is it still just a 'vision' to milk investors?

_cenw 4y ago
Reading Token Whitepapers is always a ride, but this one, oh dear... > Atari is going to cover this opportunity, as our first use case is a crypto-casino, offering players the possibility to gamble with crypto-currencies. Didn't even try to hide it. > Our industry has become more and more decentralized. A game development project might have its animation created in one place, game environments in another one, music in Canada, core development in Montréal or Los Angeles, and testing in India. Montréal, in opposition to Canada. > One of the best examples that comes to my mind is the 2012 experiment by the One Laptop Per Child (OPLC) organization. OLPC workers dropped off closed boxes containing tablets to illiterate children in Ethiopian villages, leaving no instructions. I can't believe these savages managed to turn a tablet on! Yuck. > The value proposition of the Atari Token is to be the crypto-currency of reference for these blockchain-based platforms, otherwise known as “smart platforms”. Essentially, they could've taken a pitch for any other ERC-20 token and stripped out their unique selling point. They don't even sell it on "brand recognition". It's just "wow look at all that economic freedom and theoretical (unnamed) uses of smart contracts". The hot mess: https://atarichain.com/documents/atari-white-paper.pdf https://atarichain.com/documents/atari-white-paper.pdf
javajosh 4y ago
Atari steaks! Atari Ice Water! Atari University! (Actually that one sounds pretty cool. A retro gaming programming school would probably do pretty well these days.)