I feel like the filters need more attention when talking about it's secret sauce too. The tech became powerful enough on phones to give real time filters when e

I feel like the filters need more attention when talking about it's secret sauce too. The tech became powerful enough on phones to give real time filters when editing, even a tool to add your own captions in an animated way is huge. I think it's a very underappreciated feature that makes it stand out too. Maybe it because most of us never end up on the video editing part of the app.