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> The de-emphasis of subscriptions means that there are fewer superstars, and fewer parasocial relationships. This, in turn, has kept creators from getting too
by nowherebeen 4y ago
> The de-emphasis of subscriptions means that there are fewer superstars, and fewer parasocial relationships. This, in turn, has kept creators from getting too powerful or quite as invested
What would be the motivation for being a creator then?
- polygamous_bat 4y agoFrom what I heard from my friends who _have_ uploaded something to TikTok, it is very possible for a random creator to wake up one morning with 5 million views to their videos, much more so than Instagram or Youtube. Once that happens, I can imagine how people can keep chasing that high for a while, just to try recreate the success that was given to them once by the algorithm.
- warent 4y agosocial validation / ego at the minimum. for many people it's a foot in the door to a modern entertainment career, getting sponsorships, etc
- lozenge 4y agoThey still have fans and relationships, but they are in particular niches, rather than being "the" stars of the platform like Mr Beast or Markiplier are for YouTube. With Vine, famously all the stars were comedians and they basically unionised (some even moving in together) and the company didn't want to increase revenue share so they left the platform and the platform died with them.