I don’t know why we treat cognitive dissonance as some huge gotcha, when so far as I can tell that’s almost all of us, almost all the time. There’s an obvious

I don’t know why we treat cognitive dissonance as some huge gotcha, when so far as I can tell that’s almost all of us, almost all the time. There’s an obvious practical difference, exactly because of the scale. Shark finning is a gratuitously cruel luxury, and so (relatively) easy to stop. Whereas most people like meat and don’t want it to be twice as expensive. As long as that’s true, ending factory farming will be an extremely heavy lift. Personally I think we should stop doing bad stuff where we can, without worrying too much about whether the order makes logical sense. Progress is hard enough already.