> 200bn market cap company ladies & gents This is precisely how they are such a giant. Rule n.1 of sales: you should charge the highest price the customer can

> 200bn market cap company ladies & gents This is precisely how they are such a giant. Rule n.1 of sales: you should charge the highest price the customer can bear. By keeping things fuzzy, they can bamboozle you at will, making you pay not what you expect, but what you can.