I ran into this issue at a large corp. I was a subject matter expert on how a certain product worked so literally would get 500+ notifications daily from (mostl

I ran into this issue at a large corp. I was a subject matter expert on how a certain product worked so literally would get 500+ notifications daily from (mostly sales) people asking the same questions. I set an auto-reply to anyone that mentioned me that included a link to FAQ and directed them to SEs or CS folks who were responsible for answering these sort of questions. I also linked a recording to the last webinar where I went over what's new and answered questions and a link to the next upcoming one. In the auto-response I set the expectation that a response from could take up to 5 days. This more or less solved that issue. As for my own channel surfing to avoid working. That's a WIP. Best advice I can give is to maintain a task list. When you catch yourself surfing, go to the task list and see if there is something you can knock off.