It is what they call "hero image" these days. Who even comes up with these terms? I dislike it. An unrelated "hero image" of Javascript code plugged into a COBO

It is what they call "hero image" these days. Who even comes up with these terms? I dislike it. An unrelated "hero image" of Javascript code plugged into a COBOL article (and the article is pretty good, to be fair) is why I don't like these trends. These trends contribute anything to the article but add distractions.