>That’s the power of personal branding. It's not because of branding, it's because he could do it himself. It's just unnecessarily complex. It's annoying to be

>That’s the power of personal branding. It's not because of branding, it's because he could do it himself. It's just unnecessarily complex. It's annoying to be accused of falling for branding if you do anything but automatically assume the absolute worst at all times. That kind of rhetoric makes any discussions about musk thoroughly annoying