I understand how reserving usernames is good for encouraging sign-ups, but I don't see it doing much in the way of viral marketing. As for "private beta access

I understand how reserving usernames is good for encouraging sign-ups, but I don't see it doing much in the way of viral marketing. As for "private beta access," I hardly see how it can be viral when I have practically no information about what your company does. A "collaborative decision tool that frees you from the hassle of meetings to speed up your workflow"? Sounds like any number of companies that are released every other month. Show me how you are different than Asana. Give me a crazy video that shows "the future is now" which I just have to share, don't just put up a generic "Tweet this" button. And if you really mean "And it’s very useful with friends too," then allow me to instantly get all my facebook friends connected when I sign up--don't make everyone jump through hoops to sign up. It is a nicely designed webpage, but there is so little information for me to process that I can't even remember the company's name, even having looked at the site 3 times. I'd like to think you guys have a really cool product that somehow magically frees me from meetings, but I can't imagine how that would work without media or descriptions to guide me.