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> Does not require a massive shift in consumer preferences This is getting more and more irrelevant by the day. If “climate tech” fails to “fix” climate change

> Does not require a massive shift in consumer preferences This is getting more and more irrelevant by the day. If “climate tech” fails to “fix” climate change (a goal which I believe to be impossible), then it’s not going to matter what people’s preferences are — the choices are going to be made for them and it won’t matter what they like/dislike.

algoatecorn 4y ago
Then ignore it, but rest still applies and requires innovation. But keep in mind that if two companies provide N-fixing technology, and one of them doesn't require changes in consumer preference, then they will be the winner
xupybd 4y ago
The only way you will get change at scale before disaster is to help people keep their lifestyle. Climate change is a fixable problem. It is not anywhere near the point that choices will be made for people in the next two to three decades.
- bmitc 4y ago
  Curbing climate change without curbing behavior and lifestyle are completely at odds with each other.
  - xupybd 4y ago
    That is not the case. In the past we've made huge improvements to human efficiency in terms of resource usage and waste output. We still can and will. Unless we destroy the economy before we can develop the required technology.
guelo 4y ago
You're confounding the people of today with the people of the future. We've learned over the last couple of decades that the people of today in general refuse to make any sacrifice for the people of the future. This doesn't change when the people of today are negatively affected because any sacrifice is felt in the future and doesn't mitigate the negative consequences of today.
- dopidopHN 4y ago
  Would you happen to have read “ministry for the future” by Kim Robinson ? I just read the chapter where he elaborate on that exact idea. I think it’s absolutely on point with our attitude as a society / specie
  - guelo 4y ago
    Will check it out thanks
- paganel 4y ago
  > You're confounding the people of today with the people of the future. This is is just alarmist talk that was made famous by the likes of the Effective Altruism guys.
hall0ween 4y ago
“You kidding me? I love eating bacteria-modified-plastic-waste-paste. Have you tried the blue flavor yet?”
- dopidopHN 4y ago
  I would eat that. And I like food, real food, and cook from scratch most days.

algoatecorn 4y ago

Then ignore it, but rest still applies and requires innovation. But keep in mind that if two companies provide N-fixing technology, and one of them doesn't require changes in consumer preference, then they will be the winner

xupybd 4y ago

The only way you will get change at scale before disaster is to help people keep their lifestyle. Climate change is a fixable problem. It is not anywhere near the point that choices will be made for people in the next two to three decades.

bmitc 4y ago
Curbing climate change without curbing behavior and lifestyle are completely at odds with each other.
- xupybd 4y ago
  That is not the case. In the past we've made huge improvements to human efficiency in terms of resource usage and waste output. We still can and will. Unless we destroy the economy before we can develop the required technology.

guelo 4y ago

You're confounding the people of today with the people of the future. We've learned over the last couple of decades that the people of today in general refuse to make any sacrifice for the people of the future. This doesn't change when the people of today are negatively affected because any sacrifice is felt in the future and doesn't mitigate the negative consequences of today.

dopidopHN 4y ago
Would you happen to have read “ministry for the future” by Kim Robinson ? I just read the chapter where he elaborate on that exact idea. I think it’s absolutely on point with our attitude as a society / specie
- guelo 4y ago
  Will check it out thanks
paganel 4y ago
> You're confounding the people of today with the people of the future. This is is just alarmist talk that was made famous by the likes of the Effective Altruism guys.

hall0ween 4y ago

“You kidding me? I love eating bacteria-modified-plastic-waste-paste. Have you tried the blue flavor yet?”

dopidopHN 4y ago
I would eat that. And I like food, real food, and cook from scratch most days.