I think there's the typical case here of other 'communities' on the internet going all out vigilante and trying to dig up as much dirt as they possibly can. Th

I think there's the typical case here of other 'communities' on the internet going all out vigilante and trying to dig up as much dirt as they possibly can. The PR guy has been or will be held accountable for his actions, in the form of losing his job or his business, so to go even further than that feels somewhat like mob justice. I don't think that's a particularly good thing, and no one directly involved (ie. PR guy, Penny Arcade guy, and irate customer) comes out of it very well.