Well, when I registered an LLC in the US, Google mailed me a postcard to confirm my address, and third-party providers begin calling to help "claim my Google li

Well, when I registered an LLC in the US, Google mailed me a postcard to confirm my address, and third-party providers begin calling to help "claim my Google listing". So they've really created an ecosystem that you immediately become part of rather than something you have to seek out. Edit: I also completely agree that this is what drives the monopoly.