Why would you need to manage the circles? Individuals are entitled to the content their circle deems acceptable (when legal). If the content being shared is inc

Why would you need to manage the circles? Individuals are entitled to the content their circle deems acceptable (when legal). If the content being shared is incongruent with group beliefs, they can kick the user from their circle. In my mind, it's a self-managing paradigm. Sure, it would be possible to mass message but only to those who are willful receivers. However, the inability to circulate mass messages with ease would fundamentally stifle virality. It's my belief that reach is bad.