Maybe it’s is semantics. But look at how it is employed: not to transfer a well known concept into another domain to make things easier to understand for a broa

Maybe it’s is semantics. But look at how it is employed: not to transfer a well known concept into another domain to make things easier to understand for a broader audience. Instead they use it as as a clever marketing trick and click bait. Even we are now talking about it. If science is now about marketing it’s a clever thing to do. But maybe marketing tricks shouldn’t enter every field.