How much time was wasted in meetings to come up with "symphony" for the name of their engine. Who gives a crap what the engine is called? Just give it a serial

How much time was wasted in meetings to come up with "symphony" for the name of their engine. Who gives a crap what the engine is called? Just give it a serial number and be done with. Edit: By serial number I mean some insignificant labelling instead of a marketing campaign. Sell me the supersonic trip not the engines that you have to build to make it work.