Hopefully so. All I see here is increased attack surfaces for malware. I like the fact that Apple must sign everything running on my phone. I don't want everyon

Hopefully so. All I see here is increased attack surfaces for malware. I like the fact that Apple must sign everything running on my phone. I don't want everyone's security thrown away in the name of some idealized perfectly competitive market. The App Store Guidelines really have two separate groups of restrictions: platform security/privacy, verses use cases/content that Apple doesn't want to be commercially associated with. My "perfect world" would be Apple retaining strong security/privacy/integrity related controls (on a non-discriminatory basis) at the platform level, potentially through something that looks like the existing Apple Developer Program, while allowing for third party distribution, marketing, and retail. Ideally Apple's own user facing apps would be meeting the same platform level controls as third-party apps.