> i.e "this hour is sponsored by <insert Brand>... Commercial station KRKQ in Telluride, CO, does this, and it sounds amazing. WDRE (now WPTY), WLIR-FM and WB

> i.e "this hour is sponsored by <insert Brand>... Commercial station KRKQ in Telluride, CO, does this, and it sounds amazing. WDRE (now WPTY), WLIR-FM and WBON on Long Island, NY, tried it in 2005, and it did not generate the revenue they were expecting. But it's 17 years later-- I think they were trying an idea that was ahead of it's time.