4 ms·

If radio ads weren't full of yelling, car-honking, sirens and overly attention-grabbing things, people wouldn't care as much. Same as websites putting up huge,

by gcau 4y ago

If radio ads weren't full of yelling, car-honking, sirens and overly attention-grabbing things, people wouldn't care as much. Same as websites putting up huge, 5MB-big popup ads and not liking that people want to adblock them. Especially worse, is when the ads are far louder than the content itself.

amatecha 4y ago
Oh yeah like the ubiquitous "buzzing alarm clock", crap like that should literally not be legal.
- xnorswap 4y ago
  In some places it isn't. It's a social issue and you should petition for the change you'd like to see. For example in the UK, advertisers must comply with the Advertising Standards Authority code [1], and section 4 includes: > Radio only – Advertisements must not include sounds that are likely to create a safety hazard, for example, to those listening to the radio while driving. Which while open to interpretation, this would likely include any sirens likely to be confused with a genuine siren. Or: > Television only – Advertisements must not be excessively noisy or strident. ( That one might raise an eyebrow to anyone familiar with the long running "Go Compare" campaign! ) Of course these codes are always written in a way that's woolly and often adverts are only banned after complaints have been made. But the framework is there for standards to be written and upheld. It relies however on people being willing to put in time and effort to complain when standards are broken, and there needs to be effort made to tighten those standards in some areas to stop standards slipping, although in general standards have been tightened rather than loosened over the years. If your experience is very different, consider that it may be worth spending time organising a campaign group to lobby the FTC (or FCC?) to tighten their rules, or organise a group to put in complaints to organisations which have similar "voluntary" codes such as the BBB and also pressure the BBB to tighten their rules to have guidelines prohibiting such noises. Change doesn't happen for change sake, it requires organisation and action, but even a handful of people can effect huge change with a concerted effort. [1] https://www.asa.org.uk/codes-and-rulings/advertising-codes/broadcast-code.html https://www.asa.org.uk/codes-and-rulings/advertising-codes/b...
  - amatecha 4y ago
    Nice, yup that's a great point. Here in Canada it would be the CRTC. Yeah, I could write them. I've reported spam and related stuff to them before but got no response. Perhaps things are different in the marketing/advertising side of things. Guess I'll just have to find out! :)
trompetenaccoun 4y ago
Some podcasters seem to have have realized this problem and are curating ads better. Also with almost all the ones I listen to, the ads are presented live by the host, not pre-recorded by an annoying voice actor, which makes them a bit more bearable. There are also a couple of youtubers who've found creative ways to integrate and connect ads to what they're presenting, one channel has perfected this to the point that I actually enjoy watching the ads because he finds really funny ways of presenting them. So it's definitely possible to make it better.
- Slow_Hand 4y ago
  Yeah. Some Youtubers have gotten so sly with their integration that once I realize that I'm in an ad I also realize that they started teeing it up 30 seconds earlier. I admire the craft of that type of transition. And then I skip it. Unless the presentation is compelling and interesting for it's own sake.
- govg 4y ago
  Which channel is that? Among channels that I have watched in the past, Internet Historian has done this very well.
  - tehnub 4y ago
    I’ll bet five bucks it’s Linus tech tips.
    - dijit 4y ago
      LTT isn’t terrible, but Jay Foreman is more likely in my experience. He makes his own (creative) original content for his sponsorships.
- fire 4y ago
  is the entertaining ads channel perhaps Aging Wheels? His ad skits have been great
- thomasfromcdnjs 4y ago

by gcau 4y ago

amatecha 4y ago

Oh yeah like the ubiquitous "buzzing alarm clock", crap like that should literally not be legal.

xnorswap 4y ago
In some places it isn't. It's a social issue and you should petition for the change you'd like to see. For example in the UK, advertisers must comply with the Advertising Standards Authority code [1], and section 4 includes: > Radio only – Advertisements must not include sounds that are likely to create a safety hazard, for example, to those listening to the radio while driving. Which while open to interpretation, this would likely include any sirens likely to be confused with a genuine siren. Or: > Television only – Advertisements must not be excessively noisy or strident. ( That one might raise an eyebrow to anyone familiar with the long running "Go Compare" campaign! ) Of course these codes are always written in a way that's woolly and often adverts are only banned after complaints have been made. But the framework is there for standards to be written and upheld. It relies however on people being willing to put in time and effort to complain when standards are broken, and there needs to be effort made to tighten those standards in some areas to stop standards slipping, although in general standards have been tightened rather than loosened over the years. If your experience is very different, consider that it may be worth spending time organising a campaign group to lobby the FTC (or FCC?) to tighten their rules, or organise a group to put in complaints to organisations which have similar "voluntary" codes such as the BBB and also pressure the BBB to tighten their rules to have guidelines prohibiting such noises. Change doesn't happen for change sake, it requires organisation and action, but even a handful of people can effect huge change with a concerted effort. [1] https://www.asa.org.uk/codes-and-rulings/advertising-codes/broadcast-code.html https://www.asa.org.uk/codes-and-rulings/advertising-codes/b...
- amatecha 4y ago
  Nice, yup that's a great point. Here in Canada it would be the CRTC. Yeah, I could write them. I've reported spam and related stuff to them before but got no response. Perhaps things are different in the marketing/advertising side of things. Guess I'll just have to find out! :)

trompetenaccoun 4y ago

Some podcasters seem to have have realized this problem and are curating ads better. Also with almost all the ones I listen to, the ads are presented live by the host, not pre-recorded by an annoying voice actor, which makes them a bit more bearable. There are also a couple of youtubers who've found creative ways to integrate and connect ads to what they're presenting, one channel has perfected this to the point that I actually enjoy watching the ads because he finds really funny ways of presenting them. So it's definitely possible to make it better.

Slow_Hand 4y ago
Yeah. Some Youtubers have gotten so sly with their integration that once I realize that I'm in an ad I also realize that they started teeing it up 30 seconds earlier. I admire the craft of that type of transition. And then I skip it. Unless the presentation is compelling and interesting for it's own sake.
govg 4y ago
Which channel is that? Among channels that I have watched in the past, Internet Historian has done this very well.
- tehnub 4y ago
  I’ll bet five bucks it’s Linus tech tips.
  - dijit 4y ago
    LTT isn’t terrible, but Jay Foreman is more likely in my experience. He makes his own (creative) original content for his sponsorships.
fire 4y ago
is the entertaining ads channel perhaps Aging Wheels? His ad skits have been great
thomasfromcdnjs 4y ago