Seems to me that the reputational damage comes from the amount of money these flights cost and their carbon footprint. That part would be difficult to defend so

Seems to me that the reputational damage comes from the amount of money these flights cost and their carbon footprint. That part would be difficult to defend someone wanting to hide. The information is out there already, but this practice goes a step further by shining a spotlight on a person (and their children's) locations. People would have a different attitude if this guy's niche was live tweeting female celebrity's locations instead of billionaires.