It's true that there is nonzero engineering effort to make some of these things happen, but in my opinion, a lot of the problem is self-inflicted. I mean... App

It's true that there is nonzero engineering effort to make some of these things happen, but in my opinion, a lot of the problem is self-inflicted. I mean... Apple also eventually decided to support third-party keyboards. Was it a bit buggy? Absolutely. Did it obliterate quick type and make all typing buggy for all users? No. As far as I can guess, they actually special-cased third party keyboards. Fine by me. Probably fine by regulators as long as there's nothing malicious about it. Truth be told, I don't care about alternate voice assistants. That said, today, you can get almost all of Google Assistant on an iPhone just fine, the only thing it really can't do is well, respond to your voice passively and do things on the lock screen. Exactly how much power they're willing to expose I'm not sure, but it doesn't really seem like they have to give everyone access to the same internal APIs they use so as long as the APIs they provide give enough feature parity. I think the sky is not falling.