I meant more that the strategies used by companies to interact with say, Kpop or Marvel fans, have bled into other environments. Also, the way that those kind o

I meant more that the strategies used by companies to interact with say, Kpop or Marvel fans, have bled into other environments. Also, the way that those kind of fandoms act, or the things they do in order to provide marketing for their parent hobby, have affected how other things continue to exist by proxy.