When I start to see walls of text I power scroll through the article to see headings and conclusions. I can quickly see if the article is written with me as th

When I start to see walls of text I power scroll through the article to see headings and conclusions. I can quickly see if the article is written with me as the audience or if someone else is the intended reader. If you find the right technologies - starting up a company to do whatever "should" be done has never been easier. Software is capital? I don't even get this at all... why shouldn't startups be rewarded if they produce something people want? This article is written for people way smarter than me. I don't know who he's trying to convince.