RSS needs it’s QR moment. By that I mean Covid was the accelerator for QR adoption. RSS needs something so that most people are happy and used to collecting fee

RSS needs it’s QR moment. By that I mean Covid was the accelerator for QR adoption. RSS needs something so that most people are happy and used to collecting feeds. An RSS can be used for anything where you want to update someone at the same pace as an email: soon but not realtime. I use RSS to get alerted to deals. One aspect of RSS that might appeal to marketers is the perfect delivery and no games trying to avoid spam folders, plus tracking via images and landing pages will work. The receiver gets easy unsubscribing and less in their real inbox. But email replacement is just one thing you can do. Stock alerts; Reminders etc. could all be done this way. Social media of course too.