Podcasts seem quite popular among non-tech people. The national over-the-air radio station in this country even has an entire weekly show dedicated to helping p

Podcasts seem quite popular among non-tech people. The national over-the-air radio station in this country even has an entire weekly show dedicated to helping people find new podcasts to subscribe to. It appears non-tech folk do actually enjoy this model of designing their feed as much as anyone else. Indeed, non-techies don't actually care that it is RSS under the hood, but I'm not sure techies really care either. It is the high level concept of what RSS embodies that is really being talked about. RSS merely gets suggested because it is an already defined standard that gets us there. No need for a 15th competing standard.