> it’s just that: a niche. There's a paradox at play. Or maybe a distortion in our thinking. I like my niche. You like your niche. My family, colleagues and f

> it’s just that: a niche. There's a paradox at play. Or maybe a distortion in our thinking. I like my niche. You like your niche. My family, colleagues and friends like their little niches. Ask around and you'll find that everybody, barring a small slice of 13 year old's who talk about "what everybody is doing", is quite happy in their niche. Indeed that's what social media is all about. If everybody was 13 and wanted to attend the universal party, and not be "left out", we'd switch back to broadcast technologies. It leads me to the conclusion that the mentality around social media is really that of an insecure teenager, and that it's caused society some degree of arrested development.