i don't think the author is saying the process of software is not creative, but that software as software is not creative. software is not creative because it's

i don't think the author is saying the process of software is not creative, but that software as software is not creative. software is not creative because it's static. any new data consumed by software isn't reincorporated into a new repetition of the software itself, but simply regurgitated slightly wrong. though, i actually disagree, it's just incorporated by the desiring-machines creating the software. :) pegging "software" to a static entity i think is flawed as it is in fact always changing, even in a simple machine-producing-machine system of a CD pipeline.