Apart from the fact that if you got Musk and Arnault's lawyers in a room they still could not tell you who really was richest, I am fascinated by the positionin

Apart from the fact that if you got Musk and Arnault's lawyers in a room they still could not tell you who really was richest, I am fascinated by the positioning of LVMH (and Tesla). Louis Vuitton Moët Hennessy (LVMH) is most decidedly not a luxury goods brand - they are an upper middle class brand. Lambourghni is a luxury brand. Gulfstream is a luxury brand. LVMH and I think Tesla are at the point where luxury slides into mass consumption - and that seems a very profitable place to be