4 ms·

Then why is Facebook known to have vastly superior ad targeting than Goog and friends?

• satvikpendem 4y ago
  Ads are not the only way to market. In fact for most businesses I know, it is not even on their list of marketing strategies.
  • ranguna 4y ago
    Given that you didn't go into details about this "list", there's not a lot of weight in your argument. Be it for privacy reasons or not, if your don't share at least some high level information about these alternative marketing strategies you are talking about, I can't really believe you. Are your businesses local, allowing you to just use physical flyers or something?
    • satvikpendem 4y ago
      Local: - Google Maps optimization, asking or discounting for ratings - Rewards and affiliate programs - Physical flyers sometimes, yes - Free samples at various stores if food related Startups: - SEO - Content marketing - Affiliate programs - Cold emailing, DMing on other platforms - Sponsorships with creators like on YouTube - Gamification - And of course, word of mouth and simply having a good product Unless you're big or have lots of VC, ads usually don't work. The companies I've worked with, we tried many different ad models which cost a lot of money but ultimately didn't bring in the traffic commensutate to the cost.
      • ranguna 4y ago
        Thanks, that's a very useful list.