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Apple's not a monopoly of the cell phone market. Facebook is a monopoly of the social media market. If you you or your business boycot facebook you will probabl

Apple's not a monopoly of the cell phone market. Facebook is a monopoly of the social media market. If you you or your business boycot facebook you will probably fail.

satvikpendem 4y ago
> Facebook is a monopoly of the social media market. If you you or your business boycot facebook you will probably fail. As someone who works with many business, I can tell you that this is false. There are many more ways to market services than via Facebook and other related Meta properties.
- qualudeheart 4y ago
  Then why is Facebook known to have vastly superior ad targeting than Goog and friends?
  - satvikpendem 4y ago
    Ads are not the only way to market. In fact for most businesses I know, it is not even on their list of marketing strategies.
    - ranguna 4y ago
      Given that you didn't go into details about this "list", there's not a lot of weight in your argument. Be it for privacy reasons or not, if your don't share at least some high level information about these alternative marketing strategies you are talking about, I can't really believe you. Are your businesses local, allowing you to just use physical flyers or something?
      - satvikpendem 4y ago
        Local: - Google Maps optimization, asking or discounting for ratings - Rewards and affiliate programs - Physical flyers sometimes, yes - Free samples at various stores if food related Startups: - SEO - Content marketing - Affiliate programs - Cold emailing, DMing on other platforms - Sponsorships with creators like on YouTube - Gamification - And of course, word of mouth and simply having a good product Unless you're big or have lots of VC, ads usually don't work. The companies I've worked with, we tried many different ad models which cost a lot of money but ultimately didn't bring in the traffic commensutate to the cost.
        ranguna 4y ago
        Thanks, that's a very useful list.
rvba 4y ago
If someone buy's an Apple phone, why do they have to pay Apple to install apps there?

Apple's not a monopoly of the cell phone market. Facebook is a monopoly of the social media market. If you you or your business boycot facebook you will probably fail.

satvikpendem 4y ago

> Facebook is a monopoly of the social media market. If you you or your business boycot facebook you will probably fail. As someone who works with many business, I can tell you that this is false. There are many more ways to market services than via Facebook and other related Meta properties.

qualudeheart 4y ago
Then why is Facebook known to have vastly superior ad targeting than Goog and friends?
- satvikpendem 4y ago
  Ads are not the only way to market. In fact for most businesses I know, it is not even on their list of marketing strategies.
  - ranguna 4y ago
    Given that you didn't go into details about this "list", there's not a lot of weight in your argument. Be it for privacy reasons or not, if your don't share at least some high level information about these alternative marketing strategies you are talking about, I can't really believe you. Are your businesses local, allowing you to just use physical flyers or something?
    - satvikpendem 4y ago
      Local: - Google Maps optimization, asking or discounting for ratings - Rewards and affiliate programs - Physical flyers sometimes, yes - Free samples at various stores if food related Startups: - SEO - Content marketing - Affiliate programs - Cold emailing, DMing on other platforms - Sponsorships with creators like on YouTube - Gamification - And of course, word of mouth and simply having a good product Unless you're big or have lots of VC, ads usually don't work. The companies I've worked with, we tried many different ad models which cost a lot of money but ultimately didn't bring in the traffic commensutate to the cost.
      - ranguna 4y ago
        Thanks, that's a very useful list.

rvba 4y ago

If someone buy's an Apple phone, why do they have to pay Apple to install apps there?