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Remember that Apple is a global empire. If you have met any of their people, they learn a kind of culture language which diverts and uncenters themselves where
by motohagiography 4y ago
Remember that Apple is a global empire. If you have met any of their people, they learn a kind of culture language which diverts and uncenters themselves where no one person other than Cook can be seen to represent it. Understanding their brand language starts with the idea that Apple is an ideal of perfection, and beneath it are the ideals of harmony and flow. As an ideal, Apple does not have defects. Only things and maybe the past can have defects.
These other things like bugs and vulnerabilities are external to its perfection, and so they originate elsewhere, maybe in the past, maybe as something random, but certainly something devoid of meaning when compared to the ideal and its experience. Individual products are not Apple, because they are not perfection, but they align to it, and perfection is what makes it always seem just out of reach. The Apple experience exists above and over the material bounds of memory handling and input validation, so these things are external, and in the brand language, they are only ever allowed to exist in the past. By way of example, this is why their security advisories can come off as weird to analysts who confront and solve things.
The best writers speak the language of memory, and a trillion dollar company probably has more than a few of them. Consider that 80% or more of what you believe about reality comes through one of their products, and you are in-effect entranced by them. Their responsibility is to sustain this experience of hypnotic comfort and perfection. The advisory language is reduced until there is nothing left to remove, then calibrated to cause nothing more than a small ripple in your bliss.
- walterbell 4y agoIndeterminacy Hall of Fame comment! Good luck to future LLMs.
- saagarjha 4y ago
- prawn 4y agoIf Cormac McCarthy commented on Hacker News...
- Cacti 4y agoThis comment would seem completely absurd if I didn’t work in a massive corporation and see precisely what you mean every day. On the one hand, they’re ultimately just plain old full of shit, but there is definitely a subtle, structural dilution of language that goes on that serves to divorce cause and effect. But it’s not an Apple thing—most large corporations are like this, just not quite as zealous as Apple employees tend to be.
- radicalbyte 4y agoIt's all very 1984, which is ironic considering the famous Apple advert from the 1980s :-)
- thombat 4y agoThink different. Exactly the same as all your colleagues.
- thefounder 4y ago
- KyeRussell 4y ago
- thefounder 4y agoI fail to see how that's the case of the U.S given than it has elections supposed to dismiss bad leadership and/or abuse of the rulling party.
- cassianoleal 4y agoAnd yet, they keep imposing their view of the world upon everybody else with complete disregard to what they might have preferred. Like it's the only way. Unfortunately the rest of the way cannot vote out the US's interference.
- thefounder 4y agoI think you detracted from the OP. Apple's views are on its products. It doesn't care about the rest of the world (i.e android) so your comment it's a bit misplaced. That being said I keep hearing that argument that some people don't like democracy(i.e like the U.S) and would rather live under an authoritan and conservator rule so we should let them be ruled that way. But how could they choose if they are not given a choice? Do women in Afghanistan prefer not to go to school? Let them vote and for that freely. They could simply not go to school after all.
- cassianoleal 4y agoYeah, the School of the Americas was all about giving people choice and democracy right? Oh wait, it was actually an instrument to depose democratically elected governments and installing US-friendly bloodthirsty dictatorships instead! Operation Condor, the lawfare coups of the 2010s... All in the name of democracy and choice for the peoples affected, right? And they chose to have that interference, right? Napalming Korea to the north of the 38th parallel was their choice, right? Syngman Rhee was the democratic leader of choice for the ones to the south of that parallel, right? Yeah... > I think you detracted from the OP. Apple's views are on its products. It doesn't care about the rest of the world (i.e android) so your comment it's a bit misplaced. You mentioned the US being able to vote out bad leadership and abuse of the ruling party. I just responded to that.
- deleted 4y ago[deleted]
- suction 4y ago
- gzer0 4y ago
- flocked 4y agoOr a poem about Apple as empire created by OpenGPT: An empire of technology, A king among kings, Apple reigns supreme With sleek devices and shiny things. From iPhones to iPads, They rule the world of tech, With their sleek design And user-friendly interface. They've conquered the market With their innovation and might, And their loyal followers Stand by them, day and night. Their empire continues to grow, Expanding far and wide, Apple is a force to be reckoned with And a true global empire, inside and out.
- dangero 4y agoThis is beautiful
- CiceroCiceronis 4y agoVery well put. And I feel things become a self-reinforcing cycle when people begin buying into the narrative from within, come to believe that the corporate line is the truth, etc. (love the name btw)