"Science works with generalization and taxonomy." You still need to do the science though. Taking two examples and drawing general conclusions from that is jus

"Science works with generalization and taxonomy." You still need to do the science though. Taking two examples and drawing general conclusions from that is just wrong. It's a case study of how B&J and Amazon have operated, which in itself is interesting. But it's wrong to state that you either are a B&J-type company or an Amazon-type company, nothing in the article supports the fact that those are the only possible types.