ICANN's standard registry agreement for gTLDs does not allow this, as explained in the article: > This means that Google is only allowed to increase a domain's

ICANN's standard registry agreement for gTLDs does not allow this, as explained in the article: > This means that Google is only allowed to increase a domain's renewal price if it also increases the renewal price of all other domains. If Google wants to charge more to renew a "premium" domain, the higher price must be clearly and conspicuously disclosed to the registrant at time of initial registration. This prevents Google from holding domains hostage: they can't set a low price and later increase it after your domain becomes popular.