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Untargeted ads make 50% less than targeted ones. So you're basically saying the alternative is don't exist for the vast majority of sites, reducing revenue by
by ApolloFortyNine 4y ago
Untargeted ads make 50% less than targeted ones.
So you're basically saying the alternative is don't exist for the vast majority of sites, reducing revenue by 50% and surviving is just about impossible for every internet company.
And if they wanted to turn every site into subscription overnight, they could have made this an optional provided header to opt out. Every browser could implement that in days.
- GekkePrutser 4y agoNo not really. When everyone does it, untargered ads will be the norm and will just be more valuable. Just like they were before adtech happened. Also, 50% less doesn't have to mean not to exist. I do wish they had mandated the existing do not track flag to be honored though without presenting any popups. This would have finally made that flag useful and would have made things much easier. I know some browsers have removed it but it's easy to bring back.