> it's not like Twitter can afford to be picky about where it makes money. Being picky about where you make your money is absolutely essential for most busines

> it's not like Twitter can afford to be picky about where it makes money. Being picky about where you make your money is absolutely essential for most businesses. Every dollar in revenue costs some amount of money to generate, and choosing the right market segments to invest that money in is a foundational part of a business plan.