Cutting up the space of all possible business models is exactly the job of these authorities, to solve these coordination problems that arise from raw market fo

Cutting up the space of all possible business models is exactly the job of these authorities, to solve these coordination problems that arise from raw market forces, that only wants to optimize for a local maxima. (And the companies that try to take certain externalities into consideration are disadvantaged, so they have a smaller market share than otherwise, which in many markets simply means zero ... see eg EVs, nuclear power plants, and other current big "revelations".)