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Eventually, every business wants to make profits. That's kind of the point of Business. The question is when. If you're a startup, you can: A) Aim at near-term
by jon_dahl 15y ago
Eventually, every business wants to make profits. That's kind of the point of Business. The question is when. If you're a startup, you can:
A) Aim at near-term profitability (say, 12 month horizon) by keeping expenses low and focusing on revenue growth
or
B) Aim at long-term profitability (say, 5-10 year horizon) by raising a lot of money, spending it on sales and marketing, R&D, product, etc.
Each has advantages and disadvantages. My take-away from the article: if a competitor could beat you by raising $30M and focusing on growth at the expense of profitability, B) might be the right option. Otherwise, A) should be the default for most businesses.