3 ms·

Analysts Predict 'Exodus' of Twitter Users by 2024

• fullshark 4y ago
  > Sunday, the Wall Street Journal reported(Opens in a new window) that ad traffic on Twitter, as measured by the firm Similarweb(Opens in a new window), had plunged to record lows in early December—”traffic volume now so low it doesn’t even meet the firm’s threshold necessary to track and measure it.” That sounds ridiculous to me, does this company only track google?
  • josefresco 4y ago
    "Activity on Twitter’s ad manager, a subdomain of Twitter’s ad platform sites that specifically hosts those creating or monitoring ad campaigns, declined nearly 74% in October from a year earlier, according to the firm’s data. In November, visits fell 85% on the same basis—the largest ad traffic decline since Twitter’s change of hands." Similarweb must have tracking that allows them to monitor visits to third-party websites. I'm not sure how, maybe someone can shed some light?