I would have to check more of Ofcom guidelines, but it's likely in there somewhere that drugs (with exceptions you mentioned), like cigarettes are explicitly pr

I would have to check more of Ofcom guidelines, but it's likely in there somewhere that drugs (with exceptions you mentioned), like cigarettes are explicitly prohibited from adverts. In fact: https://www.ofcom.org.uk/tv-radio-and-on-demand/broadcast-codes/broadcast-code/section-one-protecting-under-eighteens https://www.ofcom.org.uk/tv-radio-and-on-demand/broadcast-co... probably tells you why those 'little blue pill' adverts are only on after 9pm.