I feel like most of these "breakthrough" announcements are just PR for reasearchers, startups and the energy industry in general. I get it, they need the money.

I feel like most of these "breakthrough" announcements are just PR for reasearchers, startups and the energy industry in general. I get it, they need the money. Everyone needs money. But they're going about it in a clickbait-y way: appealing to anxiety over losing our comfortable way of living. Nobody wants to hear about deep sacrifices to recover from reckless human development over the last few hundred years. Instead, people are more interested in hearing about a quick fix that isn't going to require them to lift a finger, however unlikely it will be realized.