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One additional point: Just because a big company (like a Google or Facebook) gets into your market, it doesn't mean they'll stay in it. There's a fair amount
by dshah 15y ago
One additional point: Just because a big company (like a Google or Facebook) gets into your market, it doesn't mean they'll stay in it.
There's a fair amount of precedence that big companies jump into a particular category (thereby causing loss of sleep for some startups) and subsequently retracting. One example includes Facebook vs. Foursquare in the "check-in" space. And, Google has officially killed off a number of projects recently.
One of the advantages that startups have is that they can remain focused on the customer problem. They don't have 100 other business units to fall-back on if one particular project doesn't work out.
- akg 15y agoExactly right. A startup's project is their bread and butter making them all the more inspired to do the best they can. Where as a Google can just write it off if it doesn't work out; they also probably won't have their best people working on a fringe/experimental project.