> The product is for a niche audience, mostly free and is an opener for more products along similar lines. Launch early, and launch often. If it were a physic

> The product is for a niche audience, mostly free and is an opener for more products along similar lines. Launch early, and launch often. If it were a physical product release, I would look at buying trends and correlate that with a shopping season that favors those trends. (for example; large household appliances are trending down during holiday season, but general electronics and toys are way up this time of the year).