So I really don't care about titles. But the problem is titles are really important as other companies care about them enough to withhold them! The other thin

So I really don't care about titles. But the problem is titles are really important as other companies care about them enough to withhold them! The other thing is it is really hard to define "scope". With titles and hierarchies sadly all the scope below is attributes to you (and this reflects in the pay). You also hear a lot of making "impact". But seriously shipping a line of code (amidst 10s of millions) to a phone os update used by a billion users isn't that exciting to me. I care more about the % of attributable impact.