3 ms·

Is kickstarter the new process for product?

• GFischer 15y ago
  If by the "kickstarter" model, you refer to the same process advocated by Steve Blank and others, I'd say yes - It's customer validation, essentially. http://steveblank.com/2010/02/25/customer-development-for-web-startups/ http://steveblank.com/2010/02/25/customer-development-for-we... If you're interested, watch this slide deck which presents the idea: http://www.slideshare.net/Alex.Osterwalder/successful-entrepreneurship-5747012 http://www.slideshare.net/Alex.Osterwalder/successful-entrep...
  • sfrancisatx 15y ago
    yes, i think kickstarter, though it came at this from a funding approach, enables a "lean" process a la Steve Blank and others. It feels like a side-effect of kickstarter but it is pretty powerful.
• bradleyland 15y ago
  Editorializing in the title is frowned upon. There is a gulf of difference between: "A New Process for Products?" and "Is kickstarter the new process for product?" Use of the article (part of speech) "the" implies exclusivity. As if the question being posed is whether or not Kickstarter will become the exclusive, or at least dominant, "process for product." The original title uses the article "a", asking whether Kickstarter is a real, viable "process for products." These are two very different questions. One is hyperbole, the other far more sensible.
  • sfrancisatx 15y ago
    very true - a little careless of me. I'll try to refrain next time!
  • sfrancisatx 15y ago
    And, to be clear, did not mean to imply exclusivity or dominance - just whether it is a real, viable process, enabling perhaps more creatives to bring product to market (where previously you just can't get the funding to move forward, without risking too much personal wealth, which you may or may not possess).