This article goes for an easy thing to write about (rich-seeming people getting backlash for posting as if they aren’t affected by the increased cost of living

This article goes for an easy thing to write about (rich-seeming people getting backlash for posting as if they aren’t affected by the increased cost of living or whatever) but the point they hint at in the title doesn’t really materialise and it seems it maybe doesn’t actually matter to luxury influencers if they aren’t really reaching the people outside their target audience. I thought there were two interesting things though: - the mention that tiktok tends to throw everyone together leading to things going viral being dunked on. I don’t really know about tiktok but that doesn’t seem great. Feels like a problem Twitter also has. - discussion of more middle-of-the-road influencers. I’m curious how companies are thinking about marketing in the near future. Unfortunately the article didn’t really talk about this because it was harder to find sources or the narrative was less compelling or there are just far more people/companies involved and so less can be written about it in general.