I would guess business trying to sell stuff will gauge which of the available avenues - i.e. influencers, ads on facebook, ads on the side of a muni bus, etc. -

I would guess business trying to sell stuff will gauge which of the available avenues - i.e. influencers, ads on facebook, ads on the side of a muni bus, etc. - helps them sell their stuff more effectively and cheaper...Certainly not every business nor every product/servcice is the same, but i would guess if using influencers is not as cheap or effective, then yeah, that practice might wane a bit; though it will difer per industry, per product, per business, and so on.