> While the term “influencer” often conjures up images of vacationing women who are as thin as they are wealthy, the reality is that it’s a broad industry, and

> While the term “influencer” often conjures up images of vacationing women who are as thin as they are wealthy, the reality is that it’s a broad industry, and cooking, cleaning, parenting, and budgeting influencers They should also mention tech influencers. Weren't tech bloggers the first influencers? For me it was Spolsky, Atwood, Hanselman, etc. I like the idea of more down to earth celebrities rather than just movie stars and sports players. And a recession could simply divert attention from the luxury/travel influencers to other types. Or maybe that is what people want when they can't afford to buy luxury or travel.