Although I also don't like the podcasts available in Spotify, I agree podcasts do make strategic sense for Spotify from a business perspective compared to recor

Although I also don't like the podcasts available in Spotify, I agree podcasts do make strategic sense for Spotify from a business perspective compared to recorded music. Spotify competes with internet content creators that make hundreds of hours of content per month. Music production is very labor intensive and musicians usually make 1-2 hours of recorded content per year. To match the output one streamer/YouTuber, you might have to have a team of 100-200 musicians, but I'm not sure most people can name even 50 artists they regularly listen to. Podcasts, on the other hand, are also capable of cheaply producing hundreds of hours of content per month, and therefore for Spotify, are a logical solution to this problem, and theoretically allow them to compete more effectively with YouTube and streaming. Whether they can actually produce enough good-quality podcasts is another story though. In some sense The Joe Rogan Experience was supposed to be their Halo, but I'm not sure how much traction it has given to Spotify's platform.